.2Performant, a Romanian technology as well as affiliate advertising answers company, announced on Monday, September 9, at the Bucharest Stock Exchange, that it intends to acquire the Profitshare affiliate systems in Romania and also Bulgaria coming from Transformation Advertising And Marketing. Concurrently, Dante International, the owner of eMAG, will become a shareholder in 2Performant.On September 6, 2Performant’s Board of Directors wrapped up a preliminary deal to get the Profitshare.ro as well as Profitshare.bg partner systems had by Conversion Marketing S.R.L. and also Sale Advertising And Marketing EOOD.
The agreement lays out the guidelines of the purchase as well as is actually not lawfully binding, according to the business push presented by Economedia.The procedure includes the transactions of the Profitshare service lines from Conversion Marketing S.R.L. as well as Sale Advertising EOOD (as sellers) to 2Performant (as the purchaser). Dante International S.A.
(majority investor of Transformation Advertising S.R.L.) will definitely belong to your business transfer arrangement as a backer.” When the Profitshare transaction is actually finished, our experts will definitely grow our existing capacity as well as diversify our customer portfolio in both Romania and also Bulgaria. Our experts still have a couple of essential actions to complete, yet I am actually positive that the teams involved in the deal on each edges will take care of to accomplish all of them properly. Our experts are going to announce our post-acquisition plans after completing the acquisition according to the last arrangement,” said Dorin Boerescu, CEO as well as Co-Founder of 2Performant System.The transaction rate is RON 4.3 thousand, as well as will certainly be actually paid 55% in cash as well as forty five% in 2Performant shares through a funds rise..” 2Performant is a youthful as well as powerful business with market values that resonate along with our company.
Our team assume that, after the transaction is actually settled, the Profitshare service integrated with 2Performant will definitely deliver better market value to its own customers,” pointed out Tudor Manea, General Supervisor of Dante International SA.2Performant also keeps in mind that a number of actions remain to complete and settle the transaction, such as the effective fulfillment of the as a result of diligence study by 2Performant.Profitshare was introduced in 2012 and also currently has a portfolio of 250 affiliate systems (featuring the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Photo resource: the business).