.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to snagging billions in venture capital every year, have brought up almost $360 thousand so far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That decline is due to market concentration, heightened regulatory stress, and financial uncertainties.ADWEEK spoke to five VCs who remain to buy adtech companies, regardless of these obstacles, about what they are actually searching for and what they avoid. Probably unsurprisingly, these financiers are actually targeting opportunities in privacy-focused modern technologies and also industry-specific locations including hooked up television.